HSBC for British Cycling 360º
project name

HSBC for British Cycling 360º

description

HSBC FOR BRITISH CYCLING: 360º Video
BRAND:  HSBC
PRODUCTION COMPANY:  Visualise
OUR ROLE: 360º Sound Recording, Music Curation, Sound Design & 3D Audio Post-Production

This HSBC British Cycling 360º video invites users to experience a journey through time from the perspective of cycling heroes Chris Hoy, Laura Kenny, Jason Kenny and Joanna Rowsell Shand.

From the first wobbly pedal pushes to the rush of a lap around the Olympic velodrome, viewers are offered a first-person taste of life on the road to cycling glory.

From 1618 Digital’s perspective the unique challenge of this project was that we needed to support the story with a use of audio so that it felt both authentic and immersive for the time and place it was set in. We used various audio filters to distinguish between the eras spanning from the 1970s to 2000. Period equipment emulation such as tape delay, spring reverb and the frequency response of a 90s boom box used on soundtrack to further enhanced the effect.

Experience the full 360º journey on Facebook:

360° cycling journey

🚴 Go on a 360° cycling journey with Olympic heroes Chris Hoy, Laura Kenny, Jason Kenny and Joanna Rowsell Shand.Start your journey with HSBC UK City Ride: po.st/CityRide

Posted by British Cycling on Monday, June 12, 2017

 

Image credit British Cycling.