Meet The Bakers
project name

Meet The Bakers

Ted Baker’s 360 shoppable VR experience

description

MEET THE BAKERS: 360º Shoppable Film
BRAND:  Ted Baker
PRODUCTION COMPANY:  Happy Finish
OUR ROLE: Sound Design & 3D Audio Postproduction

Oliver Kadel, Co-Founder/Head of Audio – 1.618 Digital

“Sound played an important role in adding to the atmosphere of each scene in this shoppable VR experience. Working with Happy Finish, we used the latest spatial audio technology to design and implement a whole range of sounds to achieve a periphonic mix that offers a high degree of immersion within the experience, and to create audio cues for the viewer to catch the animations going on around them. For example, the viewer will hear a sound – such as a spinning washing line or a closing closet door – coming from a particular direction. When the viewer turns to find the source of the sound that they just heard, they catch the video just as it comes into action.”

Elliot Graves, DOP – Happy Finish

“All of this was brought together in the final piece using motion graphics and leading ambisonic 360° sound design really bringing the Baker’s environment alive to create a true virtual reality.”

Web – Ted Baker 360º Shopping Experience

Case Study#MeetTheBakers in Ted Baker’s 360 shoppable VR experience 

CampaignTed Baker’s global campaign debuts 360º shoppable film

The Drum – Ted Baker talks creative freedom as it launches ‘Keeping up with the Bakers’ sitcom

Keeping Up With The Bakers – 360° Film Experience

Image credit Happy Finish.