MEET THE VX4 VERTICAL AEROSPACE VR EXPERIENCE: Brand Experience Activation for Apple Vision Pro
CLIENT: Vertical Aerospace
PRODUCTION COMPANY: Atlantic Productions
OUR ROLE: Interactive Sound Design and Implementation, Music Production, Voice Casting and Production, Spatial Audio powered by Atmoky trueSpatial™
Atlantic Productions has partnered with Vertical Aerospace to bring their pioneering electric aircraft to life, on Apple Vision Pro. The UK’s first fully electric, vertical take-off and landing aircraft (eVTOL) is set to revolutionise urban transport – making it quieter, faster, and more sustainable. The interactive experience will launch at Farnborough Airshow on 22nd July, allowing attendees to see the latest VX4 aircraft flying around their space, and learn about the industry-leading technology that powers it.
As one of the earliest Enterprise use cases of Apple Vision Pro, the Vertical Aerospace experience is a game changer for visualisation in the aerospace industry, bringing potential investors and customers up close to the aircraft anywhere in the world, only on Apple Vision Pro – while the actual aircraft prepares for flight certification.
Atlantic is a leading content partner for the Apple Vision Pro which places the company in a unique position to harness the power of this latest technology. Apple’s spatial computing technology brings a previously unseen model of the aircraft to life for investors, media and enthusiasts at unprecedented high resolution, enabling an in-depth look at the aircraft exterior and interiors, aerodynamics, zero-emission powertrain, and industry-leading avionics. The refined, low-noise audio signature of the aircraft is brought to life in immersive spatial audio. An intuitive user experience is crafted for audiences to explore the aircraft using advanced eye and hand-tracking gestures to navigate the aircraft, learn about its features and experience the VX4 in flight.
Reducing your travel time to minutes, the VX4 will make everyday journeys sustainable, fast and convenient – turning a 52-minute trip from Battersea Power Station to London Heathrow into an 8-minute journey. With 1,500 pre-orders of the VX4 worth 6 billion dollars, Vertical has customers across four continents including Virgin Atlantic, American Airlines, Japan Airlines, GOL and Bristow. Atlantic Productions is delighted to be collaborating with Vertical Aerospace to showcase the advancements ushering in a new era of aviation.
For more information, visit Atlantic Production official case study page below.
Atlantic Production Case Study: https://atlanticproductions.co.uk/work/