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Double Nomination at Raindance Film Festival

We are delighted to see “Rise of Animals with David Attenborough” Magic Leap experience being nominated for two awards at Raindance 2019. It was a great privilege to work on interactive & spatial sound design alongside talented creative and technical teams.

Through the power of hand interaction you’ll discover and bring to life some of the first creatures that roamed the earth – all within your own environment using Magic Leap technology. Driven by a voiceover from David Attenborough and using ultra-realistic real-time animation sequences, this powerful Mixed Reality experience on Magic Leap One is both educational and entertaining.

Raindajnce Festival – https://www.raindanceimmersive.com/#/rise-of-animals-with-david-attenborough/

1.618 Digital Team

1.618 Digital To Present at Digital Catapult’s Surroundscapes Showcase

We are excited to announce that 1.618 Digital will be one of the six companies chosen from all over the UK to present our work and projects at Surroundscape next week.

Surroundscape is organised by Digital Catapult in collaboration with the BPI, and aims to showcase the amazing work being done with immersive audio, presented by some of the most innovative companies across the country. The event is scheduled for 17th of July, and you can register your interest to attend using the link below.

To learn more about the projects we goign to be presenting check out link sbelow:

We hope to see you there!

1.618 Digital Team

Surroundscapes Brochure – https://we.tl/t-qpOQokuIFR

Event information/Registration – https://www.digicatapult.org.uk/activities/event/discover-the-power-of-immersive-sound-surroundscapes/

Press Release – https://www.digicatapult.org.uk/news-and-views/blog/surroundscapes-exploring-the-power-of-sound-in-vr-ar-immersive/

1.618 to Feature in TBV Europe

We are excited to share that 1.618 Digital has been featured in an article for the May 2019 issue of TVB Europe Magazine, a publication about news and business insight in the entertainment industry.

The issue containing the article will contain information about the company’s background story, the insights on immersive audio production and the latest projects.

Be sure to check it out!

TVB Europe 64 – May 2019 https://issuu.com/futurepublishing/docs/tvb64.digital_may2019/14

1.618 Digital Team

Common Ground to Premier at The Tribeca Film Festival 2019 in New York

We are delighted to announce that Common Ground: A Virtual Reality Documentary will have its world premiere at the Tribeca Film Festival from 24th April-5th May at Spring Studios in New York City.

Darren Emerson from East City Films will present his 30 minute interactive documentary covering the Aylesbury Estate Regeneration Project and the impact it will have on the working-class residents that currently live there without any control over the situation.

If you’d like to make it to the show and see the product of our hard work, click the link for more information and ticket availability: https://www.tribecafilm.com/festival

For information on Common Ground  and to see a trailer, see our festival page: https://www.tribecafilm.com/filmguide/common-ground-2019

1.618 Digital Team

Oliver Kadel to Present at AES Conference

We are thrilled about presenting our work at the upcoming Audio Engineering Society Conference on Immersive and Interactive Audio.

Oliver Kadel and Professor Justin Paterson co-wrote a paper on the subject of Immersive Audio Post-production for VR & 360º content.

For more information follow the links below

International Conference on Immersive & Interactive Audio – http://www.aes.org/conferences/2019/immersive/

White Paper – http://www.aes.org/e-lib/browse.cfm?elib=20433

1.618 Digital Team

Oliver Kadel Will Moderate Sennheiser Panel on Sound Design For Mixed Reality at GDC 2019 in San Francisco

We are delighted to announce that 1.618 Digital Co-Founder and Audio-Lead Oliver Kadel will be moderating the Audio Design for Mixed Reality Applications panel at the Game Developers Conference on 21st March 2019.

The panel will cover the latest tools and the workflow for sound design for mixed reality as well as challenges and innovations that are shaping the future of the immersive audio industry. The panel features special guests Jean-Marc Jot, Gio Jacuzzi, Jack Daniel Gerrard and Orfeas Boteas.

For more information on tickets, schedules and how to attend GDC 2019, visit https://www.gdconf.com/

We hope to see you there!

The panel was recorded and later released as a Podcast Episode. For information follow to our podcast page below: https://1618digital.com/immersive-audio-podcast-episode-22-audio-design-for-mixed-reality-applications-panel-hosted-by-sennheiser-at-gdc-2019/

1.618 Digital Team

1.618 To Join The Panel at The BVE Expo 2019 Excel London

1.618 Digital will be hosting a panel, Merging Realities: Audio for Augmented Reality, at the BVE 2019 Expo Excel London, where Founder and Audio Lead Oliver Kadel will be discussing the latest advancements in audio tech for Augmented Reality. We’d love to see you there!

The panel discussion takes place on the 27th of February at 4 PM. You can get your free ticket here: Ticket Registration

Merging realities: Audio for Augmented Reality BVE Seminar Programme 2019

Check out what else is taking place at BVE 2019.

See you soon!

1.618 Team

1.618 & The Immersive Audio Podcast to join immerse(d) event 2019 at Ravensbourne University, London

We are delighted to announce that 1.618 Digital and the Immersive Audio Podcast have partnered with immerse(d) as sponsors for the event, presented by SUBPAC and it’s non-profit branch Studiofeed.

The music, health and technology convention will be running from 11:00-18:00 on February 23rd 2019 at Ravensbourne University. If you’re planning on coming along be sure to stop by and say hello!

For tickets and more information about the immerse(d) project, including a list of speakers, click here: https://www.projectimmersed.org/london

1.618 Digital Team

Sonic Logo

SONIC LOGO – PART 3

Audio branding is a powerful tool for companies and products to reinforce a brand or corporate identity. Successful companies like Twitter, Nike and McDonald’s are instantly recognisable through their blue bird, swoosh and golden arches icons. Like these icons, sonic logos are crafted to represent a brand, by taking a word or a concept and translating it into a sound.

Audio branding can build a soundscape which represents the identity and values of a brand or company. Music and sound are emotive and transcend language but still convey meaning with great clarity, so when designed successfully, sonic logos create implicit associations with companies and products in our minds. Strategically using sound to differentiate a brand or product can enhance recall and improve sales while creating a subconscious preference. Used in conjunction with visual cues, it is possible to create multi-sensory brand communication and brand design.

Sonic Brading isn’t just for big corporates

Sonic logos and audio branding aren’t just for huge, global brands. They can also be beneficial to small companies, helping them to make an impact on current and potential customers by increasing brand awareness and loyalty.

Like with any logo, when designing a sonic logo it is essential to first establish what the brand stands for. All different mediums used should reflect a consistent picture of the brand values a company wishes to convey in a distinctive manner. Successfully created logos generally consist of a core melody, voice or a unique sound effect or a combination of some sort, are usually only a few notes or beats in length and can be built to scale from stadiums to mobile devices by using various instrumentation.

Though sonic logos became popular through radio, the opportunities to use these have increased in recent years with the rising popularity of podcasts and new media, and devices with built-in audio delivery. When used correctly they can be incredibly effective, like Intel’s instantly recognisable 5 notes composed by Walter Werzowa.

McDonald’s: https://www.youtube.com/watch?v=SE1B3N_a7fE

Intel: https://www.youtube.com/watch?v=-ihRPi4wcBY

The landscape of future media is changing rapidly

As the IoT (Internet of Things), along with smart home speakers like Google Home, Amazon Echo, Apple HomePod and many others, become more and more prominent in our everyday lives, it is necessary for brands to start future-proofing for a time that is less reliant on screens. When most devices offer visual cues, audio cues can seem superfluous and unnecessary. As virtual assistants like Alexa are becoming more popular there is a need for users to receive information without having to rely on visuals. Music and sounds can be more useful and less intrusive than voice. If the user knows the meaning, a simple note or sound can convey as much information as a full sentence.

Brands that want to remain current will need to create a sound landscape that is pleasant and useful to users and informs without distracting. This also extends to AR or MR (Augmented or Mixed reality), where sonic communication is overlaid on the top of the real world – a properly designed sonic logo and soundscape will trigger brand awareness in a user without visual branding is necessary. Furthermore, there is a significant uptake in immersive branding where global brands are enjoying a whole myriad of new tech enabling them to promote their products and services in VR (Virtual reality) or in 360 Videos. Within this media the sonic logo can be implemented in 3D as spatial audio, adding a whole new level of engagement.

As we enter a new age of emerging tech the opportunities to experiment with new formats of sonic branding will increase significantly and those who embrace this will enjoy a competitive advantage.

To find out more about the world of immersive audio or if you’re interested in designing a sonic asset for your brand please get in touch with us: contact@1618digital.com

Example of 1618 Digital’s own sonic logo: https://youtu.be/9Zc2UDy_2TY

For previous articles on sonic branding please visit our blog page.

1618 Digital Team