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1.618 Digital To Present at Digital Catapult’s Surroundscapes Showcase

We are excited to announce that 1.618 Digital will be one of the six companies chosen from all over the UK to present our work and projects at Surroundscape next week.

Surroundscape is organised by Digital Catapult in collaboration with the BPI, and aims to showcase the amazing work being done with immersive audio, presented by some of the most innovative companies across the country. The event is scheduled for 17th of July, and you can register your interest to attend using the link below.

To learn more about the projects we goign to be presenting check out link sbelow:

We hope to see you there!

1.618 Digital Team

Surroundscapes Brochure – https://we.tl/t-qpOQokuIFR

Event information/Registration – https://www.digicatapult.org.uk/activities/event/discover-the-power-of-immersive-sound-surroundscapes/

Press Release – https://www.digicatapult.org.uk/news-and-views/blog/surroundscapes-exploring-the-power-of-sound-in-vr-ar-immersive/

1.618 to Feature in TBV Europe

We are excited to share that 1.618 Digital has been featured in an article for the May 2019 issue of TVB Europe Magazine, a publication about news and business insight in the entertainment industry.

The issue containing the article will contain information about the company’s background story, the insights on immersive audio production and the latest projects.

Be sure to check it out!

TVB Europe 64 – May 2019 https://issuu.com/futurepublishing/docs/tvb64.digital_may2019/14

1.618 Digital Team

Common Ground to Premier at The Tribeca Film Festival 2019 in New York

We are delighted to announce that Common Ground: A Virtual Reality Documentary will have its world premiere at the Tribeca Film Festival from 24th April-5th May at Spring Studios in New York City.

Darren Emerson from East City Films will present his 30 minute interactive documentary covering the Aylesbury Estate Regeneration Project and the impact it will have on the working-class residents that currently live there without any control over the situation.

If you’d like to make it to the show and see the product of our hard work, click the link for more information and ticket availability: https://www.tribecafilm.com/festival

For information on Common Ground  and to see a trailer, see our festival page: https://www.tribecafilm.com/filmguide/common-ground-2019

1.618 Digital Team

Oliver Kadel to Present at AES Conference

We are thrilled about presenting our work at the upcoming Audio Engineering Society Conference on Immersive and Interactive Audio.

Oliver Kadel and Professor Justin Paterson co-wrote a paper on the subject of Immersive Audio Post-production for VR & 360º content.

For more information follow the links below

International Conference on Immersive & Interactive Audio – http://www.aes.org/conferences/2019/immersive/

White Paper – http://www.aes.org/e-lib/browse.cfm?elib=20433

1.618 Digital Team

Oliver Kadel Will Moderate Sennheiser Panel on Sound Design For Mixed Reality at GDC 2019 in San Francisco

We are delighted to announce that 1.618 Digital Co-Founder and Audio-Lead Oliver Kadel will be moderating the Audio Design for Mixed Reality Applications panel at the Game Developers Conference on 21st March 2019.

The panel will cover the latest tools and the workflow for sound design for mixed reality as well as challenges and innovations that are shaping the future of the immersive audio industry. The panel features special guests Jean-Marc Jot, Gio Jacuzzi, Jack Daniel Gerrard and Orfeas Boteas.

For more information on tickets, schedules and how to attend GDC 2019, visit https://www.gdconf.com/

We hope to see you there!

The panel was recorded and later released as a Podcast Episode. For information follow to our podcast page below: https://1618digital.com/immersive-audio-podcast-episode-22-audio-design-for-mixed-reality-applications-panel-hosted-by-sennheiser-at-gdc-2019/

1.618 Digital Team

Valentine’s Gift Guide For Sound Nerds

It’s that time of year again – when demonstrating your love for your significant other takes the shape of garage forecourt flowers, overpriced dinner dates and lining the pockets of our nation’s finest retailers. Cynics? Us?

If you really want to treat the audiophile in your life this year, how about giving the restaurant a rest and putting the money to good use with something they’ll ‘geek out’ over?

We’ve picked a few suggestions that would increase our heart rate come Valentine’s, so if you’re struggling with some last minute gift inspiration read on for kit with the 1.618 stamp of approval…

OSSIC HEADPHONES

A great pair of headphones to experience immersive audio www.ossic.com

SUBPACK

Deepen your connection with VR with the Subpack wearable haptic device www.subpack.com

PL²

Probably the smallest synth in the world www.ploytec.com

TONIC

The pocket-sized sequencer www.teenageengineering.com

PT01

A super-portable record player www.numark.com

 

Happy Valentine’s Day!

With Love, 1.618 Digital Team

Double Nomination at Raindance Film Festival

Awards season is upon us and here at 1.618 Digital we’re very excited to announce that two projects we’ve worked on have been nominated at the Raindance Film Festival.

First up, In My Shoes: Intimacy, by Jane Gauntlett and Visualise, has been nominated in the Best Sensual Experience category.

In My Shoes: Intimacy is a 360 experience which explores the power of human connection. Put aside your inhibitions, let these strangers guide you through their impromptu, unconventional & intense moments of intimacy. Intimacy is a first-person documentary designed for two people to experience three encounters from six very different perspectives. To read more about this project please check this case study or see the nomination here.

Next, Laphroaig by Darren Emerson and VR City has been nominated in the Best Branded Content category.

This film takes you on a journey into the heart of the historic Laphroaig whiskey distillery on the beautiful island of Islay. See the nomination here.

Huge congrats to everyone involved and fingers crossed for the awards announcement later today!

Good luck to all industry friends who also have been nominated.

1.618 Digital

1.618 Digital to join the Innovation In Music Conference 2017

Innovation In Music (InMusic) is a European music industry conference building on the success of previous conferences in 2013 and 2015. InMusic brings together researchers and professionals interested in the future of the music industry, from the artist through to the consumer.

The 2017 Innovation In Music Conference will be held at the University of Westminster’s Regent Street campus in the heart of Central London on 6-8 September 2017.

Conference Schedule

To purchase your tickets click here

See you there!
1.618 Digital Team

What YouTube’s Heatmap Is Really Saying About 360 Video

YouTube recently announced a new analytics tool for 360-degree and virtual reality content creators: heatmaps that illustrate where viewers are actually looking. The new tool allows creators to see exactly what parts of their video are holding a viewer’s attention, and for how long.

YouTube has also released some enlightening early statistics on how – and this is important – viewers currently engage with immersive content.

“Surprisingly” (says YouTube), viewers spend 75% of their time focused on the front 90 degrees of an immersive video. Understandably, this figure has a lot of people questioning the point of VR content if the audience is only willing to engage with a quarter of it.

It’s an easy argument to make, but perhaps what these numbers are really saying is that VR content creators need to learn new ways to grab viewers attention in a 360º world?

Ever since moving pictures became something we watched for entertainment purposes, our eyes have been guided by camera angles to tell us where to look. For over a century that’s what the viewing audience has come to expect.

Virtual reality reminds us very much of the 2D world of film and television, but it’s an entirely different medium with its own set of rules that are still being written. Nothing is set in stone.

And camera angles? Well, those are up to the viewer to choose.

Content creators in the virtual reality space have the difficult task of catching the attention of an audience with over 100 years of collective viewing experience of looking straight ahead.

Does this make virtual reality a fad? A gimmick? No, of course not. It simply means that VR can’t rely on the same tools that have been used for film and television to engage an audience in a fully-immersive format.

That’s a lot of unlearning to do for content creators, and a lot of new learning to do as the format develops. It’s an exciting new frontier.

Back to YouTube’s statistics: the most popular VR videos had the audience looking behind them almost 20% of the time. Markers and animation are what the company suggests will help draw attention to other parts of the surrounding space. In our day to day lives our attention is constantly guided by signs, so it’s a helpful suggestion. But think about this: what’s the one sure thing that will make you stop whatever you’re looking at and focus your attention elsewhere?

Sound…

We are programmed to react to sound. In a split second we must figure out where that sound is coming from and what it means. It is as true in the virtual world as it is in the real world, which is why 1.618 Digital is passionate about high-quality spatialised sound.

Spatial audio can be an effective tool to lead or surprise your audience.  By being in the habit of looking in one direction at any given time, the viewer can easily miss out on what is happening behind or beside them. Through the creative implementation of sonic cues within an immersive environment content creators can control or suggest a narrative. Ultimately, this encourages the audience to engage with specific elements – or viewing angles – within the experience.

Virtual reality is an effective form of visual storytelling. What YouTube’s early heatmap data points to isn’t VR’s failure to engage its viewers. It’s the bigger picture of where audience attention currently is, and the gaps content creators need to fill to direct it elsewhere.

1.618 Digital Team