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28 Jan 2025

Kitchen Theory Immersive Dining Experience

By 1618digital

CHEF’S TABLE: Multisensory Immersive Dining Experience
CLIENT: Kitchen Theory
CREATIVE DIRECTOR CHEF: Jozef Youssef
RESEARCH PARTNER: Professor Charles Spence (Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford)
TECHNOLOGY PARTNER: Bang & Olufsen
OUR ROLE: Consulting, Sound Design, Dolby Atmos Mix

Kitchen Theory is an innovative culinary design studio with an award-winning experimental Chef’s Table. Led by Creative Director Chef Jozef Youssef, they collaborate with scientists and psychologists to explore multisensory flavour perception and apply findings to create magical experiences.

The experience includes an 8-course menu along with a welcome drink, cocktail and wines, as well as exclusive hire of the studio which is equipped with a projection-mapped dining table, colour-changing lights and spatial sound to give you a truly immersive dining experience unlike any other.

Book your experience here.

At the Studio with Kitchen Theory – Oliver Scheuregger – Season 3 Episode 3

Image Credit: Kitchen Theory

28 Jan 2025

Apple Immersive Adventure Series Ep3 Ice Dive

By 1618digital

ICE DIVE: Adventure Documentary (180° Immersive Film)
CLIENT: Apple
PRODUCTION COMPANY: Atlantic Productions
OUR ROLE: Location Sound, Sound Design, Audio Post Production and Spatial Mix

Immerse yourself in the world of adventure like never before. Join pioneering athletes as they face extraordinary challenges in some of the world’s most spectacular locations.

Ant Williams, the freediver from Australia, performs a heroic world record attempt to dive under the ice in extreme weather conditions in Iceland.

Apple TV+ unveils groundbreaking, immersive originals from today’s biggest storytellers set to debut on Apple Vision Pro.

Apple Immersive Adventure Season 1

Image Credit: Atlantic Productions

01 Nov 2024

Augmented Reality Interactive Statue

By 1618digital

AR EXPERIENCE HONOURING ROLE MODEL ALICE KAN: Augmented Reality Interactive Statue
ARTIST: Kelly Anna
CLIENT: Royal Academy of Engineering
PRODUCTION COMPANY: Atlantic Productions
OUR ROLE: Sound Recording, Interactive Sound Design & Music Production

We had the great privilege of working alongside Atlantic Productions on sound design and music for this exciting project honouring role model engineer Alice Kan.

The statue has been designed by artist Kelly Anna, alongside a new digital artwork entitled Engineering Role Models and commissioned by the Royal Academy of Engineering.

The Augmented Reality experience activates the statue where users can explore interactive hotspots to learn about Alice’s journey as an engineer, including her crucial work manufacturing the COVID-19 vaccine.

Try the experience here: https://alchemyvr.8thwall.app/engineering/

Image Credit: Atlantic Productions

02 Oct 2024

for someone, somewhere, who isn’t us

By 1618digital

FOR SOMEONE, SOMEWHERE, WHO ISN’T US: A Short Film
ARTIST: Samm Henshaw
DIRECTOR: Timi Akindele-Ajani
PRODUCTION COMPANY: Pavilion Works
OUR ROLE: Sound Edit and Mix

Image Credit: Dorm Seven

06 Sep 2024

Cathay Pacific Celebrates Becoming First Official Airline Partner of LW Theatres

By 1618digital

CATHAY PACIFIC BECOMES AIRLINE PARTNER OF LW THEATRES: Location-Based Brand Experience Activation
CLIENT: Cathay Pacific
PRODUCTION COMPANY: Solarflare Studios
OUR ROLE: Sound Design and Music Production

Publicis London and Cathay have unveiled a new campaign to celebrate the premium travel lifestyle brand’s partnership with LW Theatres. The creative proposition, the magic that starts when you take a seat, aims to demonstrate that flying with Cathay Pacific is as much of a memorable experience as a night at the theatre. The approach draws parallels between the premium experience passengers enjoy aboard Cathay Pacific flights and the atmosphere of an LW Theatre.

Image Credit: London Publicis

01 Aug 2024

Meet the VX4 Vertical Aerospace VR Experience

By 1618digital

MEET THE VX4 VERTICAL AEROSPACE VR EXPERIENCE: Brand Experience Activation for Apple Vision Pro
CLIENT: Vertical Aerospace
PRODUCTION COMPANY: Atlantic Productions
OUR ROLE: Interactive Sound Design and Implementation, Music Production, Voice Casting and Production, Spatial Audio powered by Atmoky trueSpatial™

Atlantic Productions has partnered with Vertical Aerospace to bring their pioneering electric aircraft to life, on Apple Vision Pro. The UK’s first fully electric, vertical take-off and landing aircraft (eVTOL) is set to revolutionise urban transport – making it quieter, faster, and more sustainable. The interactive experience will launch at Farnborough Airshow on 22nd July, allowing attendees to see the latest VX4 aircraft flying around their space, and learn about the industry-leading technology that powers it.

As one of the earliest Enterprise use cases of Apple Vision Pro, the Vertical Aerospace experience is a game changer for visualisation in the aerospace industry, bringing potential investors and customers up close to the aircraft anywhere in the world, only on Apple Vision Pro – while the actual aircraft prepares for flight certification.

Atlantic is a leading content partner for the Apple Vision Pro which places the company in a unique position to harness the power of this latest technology. Apple’s spatial computing technology brings a previously unseen model of the aircraft to life for investors, media and enthusiasts at unprecedented high resolution, enabling an in-depth look at the aircraft exterior and interiors, aerodynamics, zero-emission powertrain, and industry-leading avionics. The refined, low-noise audio signature of the aircraft is brought to life in immersive spatial audio. An intuitive user experience is crafted for audiences to explore the aircraft using advanced eye and hand-tracking gestures to navigate the aircraft, learn about its features and experience the VX4 in flight.

Reducing your travel time to minutes, the VX4 will make everyday journeys sustainable, fast and convenient – turning a 52-minute trip from Battersea Power Station to London Heathrow into an 8-minute journey. With 1,500 pre-orders of the VX4 worth 6 billion dollars, Vertical has customers across four continents including Virgin Atlantic, American Airlines, Japan Airlines, GOL and Bristow. Atlantic Productions is delighted to be collaborating with Vertical Aerospace to showcase the advancements ushering in a new era of aviation.

For more information, visit Atlantic Production official case study page below.

Atlantic Production Case Study: https://atlanticproductions.co.uk/work/

Image Credit: Atlantic Production

10 Jul 2024

BELDEN BANGALORE CUSTOMER INNOVATION CENTER

By 1618digital

BELDEN CUSTOMER INNOVATION CENTER: Brand Experience Activation
CLIENT: BELDEN
AGENCY: 2HEADS
OUR ROLE: Sound Design, Bespoke Music Production, Surround Sound Mix

Belden and 2Heads lead the way in immersive brand experiences with the opening of the Bangalore Customer Innovation Center, their finale to a five CIC programme and showcasing the finest in tech-led product demonstrations.

For more information, visit 2HEADS official case study page below.

2HEADS Case Study: https://www.2heads.com/work/technology-led-experiences/

Image Credit: 2HEADS

10 Jul 2024

Apple Immersive Adventure Series Ep2 Parkour

By 1618digital

HIGHLINING: Adventure Documentary (180° Immersive Film)
CLIENT: Apple
PRODUCTION COMPANY: Atlantic Productions
OUR ROLE: Location Sound, Sound Design, VO Production, Audio Post Production and Spatial Mix

Immerse yourself in the world of adventure like never before. Join pioneering athletes as they face extraordinary challenges in some of the world’s most spectacular locations.

Join the world’s leading parkour athletes on a gravity-defying trek across the streets and rooftops of Paris.

Apple TV+ unveils groundbreaking, immersive originals from today’s biggest storytellers set to debut on Apple Vision Pro – https://www.apple.com/tv-pr/news/2024/01/apple-tv-unveils-groundbreaking-immersive-originals-from-todays-biggest-storytellers-set-to-debut-on-apple-vision-pro/

Apple Immersive Adventure Season 1 – https://tv.apple.com/us/show/adventure/umc.cmc.5al10vz5fkqzxonreq110ony0

For more information and a full credit list, visit the Atlantic Production official case study page below.

Atlantic Production Case Study: https://atlanticproductions.co.uk/work/parkour-adventure/

Image Credit: Atlantic Productions

16 May 2024

Museum Alive with David Attenborough for Apple Vision Pro

By 1618digital

MUSEUM ALIVE IMMERSIVE: Educational VR Experience
GENRE: Natural History/ Science
PRODUCTION COMPANY: Atlantic Productions
OUR ROLE:  VO Narration, Music Edit and Sound Design

Guided by David Attenborough, select a scientifically accurate fossil from the museum and watch it come back to life in your own room, available now on Apple Vision Pro.

Explore the creatures’ world and discover fascinating facts about their habitats, food chains and how they met their fate. Packed full of detailed info packs, stunning images and videos spanning David’s broadcasting life, Museum Alive is full of rich education-enriching entertaining content for all audiences.

Download Museum Alive Immersive with David Attenborough and get ready to witness long-extinct animals as you’ve never seen them before.

Meet the bizarre Opabinina, a strange fish-like creature with five eyes. See Dimorphodon, a pioneering flying dinosaur, soar through the air. Spy on the fearsome Smilodon on a hunt. Discover Archaeopteryx and its fossil before witnessing its bones pop up and take flight! Learn about these incredible creatures through the narration of Natural History Legend, David Attenborough.

Watch David Attenborough on his quests to discover more about these incredible animals. See David analyse the wings of the amazing flying dinosaur. Dive into the Cambrian Sea to discover some of the world’s earliest life. Witness a Smilodon skeleton come alive and stalk through museum corridors.

Hunt for hotspots hidden around the creatures to learn about their lives. Discover what our planet looked like millions of years ago. Dive into scientific debates about how these animals may have looked and behaved. Find other animals that coexisted with the museum creatures.

For more information, visit the Atlantic Productions official case study page below.

Atlantic Productions Case Study: https://atlanticproductions.co.uk/work/museum-alive-immersive/

Image Credit: Atlantic Productions

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