CATHAY PACIFIC LOUNGE EXPERIENCE: Location-Based Brand Experience Activation
CLIENT: Cathay Pacific
PRODUCTION COMPANY: Solarflare Studios
OUR ROLE: Sound Design and Music Production
Publicis London and Cathay have unveiled a new campaign to celebrate the premium travel lifestyle brand’s partnership with LW Theatres. The creative proposition, the magic that starts when you take a seat, aims to demonstrate that flying with Cathay Pacific is as much of a memorable experience as a night at the theatre. The approach draws parallels between the premium experience passengers enjoy aboard Cathay Pacific flights and the atmosphere of an LW Theatre.
Publicis London and Cathay Transport Theatre-Goers Across the World