CATHAY PACIFIC BECOMES AIRLINE PARTNER OF LW THEATRES: Location-Based Brand Experience Activation
CLIENT: Cathay Pacific
PRODUCTION COMPANY: Solarflare Studios
OUR ROLE: Sound Design and Music Production
Publicis London and Cathay have unveiled a new campaign to celebrate the premium travel lifestyle brand’s partnership with LW Theatres. The creative proposition, the magic that starts when you take a seat, aims to demonstrate that flying with Cathay Pacific is as much of a memorable experience as a night at the theatre. The approach draws parallels between the premium experience passengers enjoy aboard Cathay Pacific flights and the atmosphere of an LW Theatre.