UEFA – THE ULTIMATE KNOCKOUT: Gamified Brand Experience
CLIENT: UEFA
PRODUCTION COMPANY: Solarflare Studio
OUR ROLE: Sound Design and Bespoke Music Production
The UEFA Champions League, in collaboration with Wasserman, has initiated an exciting three-season partnership, teaming up with Solarflare Studio to develop an immersive virtual experience for fans. UEFA has ventured into the digital arena, highlighting the UEFA Ecosystem through a personalised virtual world, bespoke Ready Player Me avatars, and engaging global gameplay.
On a global scale, this digital fan experience aims to bridge the gap between digital innovation and sports entertainment. As anticipation built for the Champions League Final, we launched The Ultimate Knockout in September 2023. In line with UEFAs Group Stage Matches, every two weeks until December, fans had the chance to win tickets to the 2024 Champions League Final.
Through captivating storytelling, design and inclusive fan engagement our challenge was to create high-quality virtual environments that do justice to the mass popularity of UEFA. The web-based platform is easily accessible via any device, seamlessly accommodates high user numbers and allows real-time updates that keep fans coming back for more.
The Ultimate Knockout currently consists of two main areas, “The Locker Room” and “The Ultimate Knockout Quiz.”
For more information, visit Solarflare Studio official case study page below.
Solarflare Case Study: https://solarflarestudio.co.uk/work/uefa-the-ultimate-knockout/