WIMBLEDON’S VIRTUAL EXPERIENCE: Gamified 3D Digital Experience for Web and Mobile
BRAND: Amex
PRODUCTION COMPANY: Solarflare Studio
OUR ROLE: Sound Design
In the previous iteration, Solarflare Studio developed an interactive social experience featuring avatars, emojis, strawberry costumes and mullets, creating an unforgettable digital experience to keep fans connected and feeling the Championship spirit. Now returning for a second year, The Virtual Hill is a more explorable and gamified version of its predecessor. Creating a social metaverse for the 2022 Wimbledon Grand Slam. It allows spectators to deepen their relationship with the history of the sport through a fun and engaging experience outside of the physical space of Wimbledon, with more features, prizes, picnic spots and customisation.
Solarflare Studio Case Study: https://solarflarestudio.co.uk/work/wimbledons-virtual-hill-returns/